Earlier this week, Arab News uncovered how ROSHN, the PIF-backed Saudi real estate developer, is having a strong social impact in Saudi Arabia via its CSR initiatives. The company strives to add value to properties while also prioritising the environment and community.
ROSHN’S CSR VISION
According to the report in Arab News, ROSHN's commitment to CSR goes beyond the norm. Mohammed Ashour, Senior Manager of Corporate Social Responsibility at ROSHN, leads this charge. He conveys that the company doesn't settle for traditional CSR practices. They instead base their CSR efforts on five key pillars.
The Five Pillars of ROSHN’s CSR:
- Community Development
- Environment and Sustainability
- Art and Culture
- Health and Wellness
- Education and Innovation
These pillars align with ROSHN's values and guide its initiatives. They help boost economic growth, improve employee well-being, and contribute to local communities and society.
SUPPORTING HEALTH AND WELLNESS
The PIF-backed company is also looking to improve the quality of life in Saudi Arabia. In line with the Saudi Vision 2030, the company has partnered with the Saudi Sports for All Federation. They've supported marathons in Riyadh and Jeddah, as well as various walks and parades, promoting health and well-being.
ENVIRONMENTAL SUSTAINABILITY
Environmental sustainability is also a top priority. ROSHN plants trees and applies recycling standards across its offices and sites in Saudi Arabia. They also make sure to create an environmentally aware and socially responsible community. This long-term sustainable thinking will help Saudi Arabia prosper in the long term.
YUHYEEK PROGRAM: TRANSFORMING LIVES
ROSHN's flagship CSR program, Yuhyeek, aims to advance Saudi Arabia's social and economic development while encouraging sustainable, healthy lifestyles among Saudis. It also forms partnerships with non-profit organisations to help underprivileged families.
Awareness Programs
Yuhyeek also supports initiatives for people with disabilities and runs awareness campaigns, including a national breast cancer awareness drive with the Zahra Breast Cancer Association.
Investing in Art and Culture
Through collaboration with the Ministry of Culture, Yuhyeek has also supported initiatives like the Diriyah Biennale Foundation and the Islamic Arts Biennale. These events celebrate Islamic art and culture, fostering a sense of community and national pride.
Local Art Promotion
ROSHN has also partnered with local artists, hanging up their work in their sales offices. This not only showcases local talent but also supports artists in the community.
Supporting Charitable Work and Renovation
Arab News reports that the company's partnership with Ehsan National Platform for Charitable Work has led to the support of over 18 initiatives in four months. These initiatives span areas like autism, kidney failure treatments, disabilities, and food-saving programs for food banks.
Also, one of Yuhyeek's most important projects involved partnering with Tarmeem Charity to renovate 75 houses across seven regions in Saudi Arabia. This partnership aims to create a lasting social impact by improving the quality of housing.
BUILDING A BRIGHTER FUTURE
ROSHN's commitment to corporate social responsibility sets a high standard. Their Yuhyeek program is making a tangible difference in the lives of Saudis, aligning with the broader goals of Saudi Vision 2030 for a brighter and more sustainable future.
Photo credit: ROSHN
