Al Hamra, a leading lifestyle developer and real estate investment company in Ras Al Khaimah, is targeting UK and GCC investors. They are hosting a special event in London at the luxury department store, Harrods. This event runs for the entire month of August and showcases luxury living options in their new residential properties.
AL HAMRA'S SHOWCASE AT HARRODS
Al Hamra's activation at Harrods marks a first for a regional developer. Located on Harrods' fifth floor, the showcase features premium and ultra-luxury residential properties. This initiative aims to connect with potential investors from key locations.
Waldorf Astoria Residences
Among the showcased projects is the Waldorf Astoria Residences in Ras Al Khaimah. This prestigious address includes 43 ultra-luxury residences, penthouses, sky palaces, and villas. The development offers luxurious interiors and unrestricted views of the Arabian Gulf. It also offers the region’s first integrated gaming resort, The Wynn Al Marjan Island.
Al Hamra Waterfront
Another highlight is the Al Hamra Waterfront. This premium residential project, located on the shores of the Royal Yacht Club of Ras Al Khaimah, features 622 apartments and 19 townhouses. It offers world-class leisure and recreational amenities across five residential towers.
RAS AL KHAIMAH'S RISING PROPERTY VALUES
Ras Al Khaimah’s property values are rising at a steady rate. Demand from high-end investors from various nationalities is driving this growth. These investors are choosing Ras Al Khaimah for its business-friendly environment and great travel links.
Attractive Business Environment
The Emirate of Ras Al Khaimah offers an attractive business environment. The InterNations Annual Report 2023 named it the fourth-best city for expats to live and work in. In 2019, the World Bank also ranked Ras Al Khaimah 30th for ease of doing business among 190 economies. So the Emirate has a stand-out and attractive economy for real estate investors.
AL HAMRA'S STRATEGIC PLAN
Benoy Kurien, Group CEO of Al Hamra, emphasises the importance of innovative communication with investors. He expressed delight in partnering with Harrods. Kurein views Harrods as a brand that shares Al Hamra's values of premium excellence.
Al Hamra's focus on the UK market
The UK is a primary target market for Al Hamra. A majority of residents and investors in the company’s residential portfolio are from the UK and Europe. Al Hamra’s expertise in delivering innovative lifestyle experiences in Ras Al Khaimah has created premium real estate opportunities that are an ideal fit here.
High Demand for Al Hamra's properties
Attracted to Al Hamra’s luxurious waterfront lifestyle, these developments offer a wide range of amenities for residents and tourists. The tax-free, business-friendly environment in Ras Al Khaimah has led to high demand from the UK market. So, the Harrods event will showcase these features to potential new investors.
AL HAMRA AND HARRODS STRATEGIC FIVE-YEAR PLAN
The Harrods activation is part of Al Hamra's strategic five-year plan. This plan, running from 2023 to 2027, focuses on diversifying revenue streams, expanding services, and leveraging existing assets.
Al Hamra's plan also involves a three-pronged approach. It emphasises hospitality, retail, and real estate to create sustained opportunities for growth. The Harrods event is a key component of this strategy.
AN EXCITING PARTNERSHIP BETWEEN AL HAMRA AND HARRODS
Al Hamra's month-long activation at Harrods aims to attract overseas investors to Ras Al Khaimah. By showcasing luxury residential properties and highlighting the Emirate's business-friendly environment, Al Hamra seeks to connect with a broader audience. This initiative is part of a larger strategy. It will help drive growth and innovation in Ras Al Khaimah’s real estate market.
